Psychology behind clever marketing
LEARNPRACTICE
MONEY & HUMAN BEHAVIOUR
Spot the Tricks Behind Every Sale
You will learn 19 words for talking about scarcity, anchoring, social proof and decoy pricing. Afterwards, you can spot these tricks in adverts, websites and menus, and explain exactly how each one shapes what people choose.
IN THIS LESSON
19 new words
Learn each one, then practise with a quick quiz.
LEVEL
C1
WORDS
19
QUESTIONS
15
Part of Money & human behaviour on the C1 trail.
